How many ads are there

How many ads do we see in a day? Back in the 70s, it was reported that the average person saw between to ads per day. Without online marketing being a thing back then, most ads could be found on billboards, in newspapers, and on TV promoting the latest products. This lead to the birth of product placement, one of the most time tested marketing strategies that is still used today.

A few decades later, and advertising had exploded into everyday life. Fast forward to , and although there are no official figures, the average person is now estimated to encounter between 6, to 10, ads every single day. With the figures nearly double that of , how exactly did we get here? And how did the figure increase so much? As soon as new technology becomes available, advertisers are always looking at how it can be monetized and help share their advertising messages.

In the last 20 years, online and digital marketing has grown exponentially and has created a long list of companies that make most of their profits from digital advertising. And with digital advertising showing no signs of slowing down, this list is only likely to increase, along with the number of ads. The exponential growth of online advertising can be traced back to the year when Google launched its AdWords advertising service.

In , Facebook launched its own advertising services, which allows advertisers to target users and audiences based on a range of demographics and information. This huge rise in digital advertising has had a direct impact on how many ads the average person sees in a given day.

On mobile devices. They also enable spam telephone calls, as do landlines. In video games. There are product placement ads in video games — of course, there are.

And everything else. Did I miss anything? A Disturbance in the Force There is a battle for human attention. About the Author. Robin Bloor Ph D.

He is a published author, a frequent blogger and an acknowledged expert in many areas of IT. Related Articles. All Articles. Permission Marketing. Read More. The World of Permissioned Data. Chinese Simplified English Korean. I wanted to pay keen attention to the direct and indirect advertising impressions I was exposed to.

Digital Marketing experts estimate that most Americans are exposed to around 4, to 10, advertisements each day. Test Day On my test day, I woke up in the morning to my radio-alarm. I heard about 14 ads on my local station, KTTS, before opening my eyes and hitting the snooze on my Sony clock.

I got dressed in my Fruit of the Loom undershirt, Big Dog shirt, Wrangler Jeans, and Adidas shoes; 11 brand advertisements are within eyesight in the closet. I opened my pantry and counted food Brand labels, all colorful and professionally created. I opened a drawer displaying 6 different pod brands and flavors to brew in my Keurig maker. The End of the Experiment I ended my experiment here. Sign up Log in. Jon Gitlin 3 min read. What are you curious about?

SurveyMonkey Audience can help you get answers directly from your target market. Learn more. Why marketers love advertising on social media. Consumers dislike the ads—for many reasons. You might also like. Polling Momentive study: video streaming services — Van Westendorp pricing analysis. Sam Gutierrez 4 min read.